MICAH House

Branding & PR

I paired up with MICAH House for my Strategic Writing service-learning class. I created a number of PR tactics as well as content for their Facebook and Instagram.

Direct Mailer

I created this Front and Back Direct Mailer to send to potential donors in the Omaha - Council Bluffs Community.

The front pictures two of MICAH House's most vulnerable residents, women and children. The back of the mailer tells the story of a MICAH House resident.

Flyer

Since fundraisers were put on hold in 2020, MICAH House wanted to push GivingTuesday, the global generosity event that takes place the Tuesday after Thanksgiving.

MICAH House wanted a reminder flyer to post on their Facebook and Instagram. They met their goal of $2,500 in donations that day.

Brand Guide

When I first started working with MICAH House they did not have any sort of brand guide to follow when it came to publications.

While working with the MICAH House Community Relations and Marketing Director, I created a set branding guide with the colors and fonts necessary for a consistent look.

Direct Mailer -- Front

Direct Mailer -- Back

Direct Mailer -- Front

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Infographic

MICAH House wanted to push how easy it is to donate by purchasing items from their Amazon Wishlist. I created this current needs infographic with all of the items on their list.

I included a baby section in this infographic because many people think to donate food and toiletries, but forget that baby products are at the top of their list as well.

Content Calendar

I made MICAH House a content calendar for the month of December. Each day had a link to somewhere on the website or a story about a resident. I scheduled to post twice a week Monday through Friday which was not enough to beat the algorithm. Next time, I plan to schedule my posts every two days.