All Things Sweet
Branding
My cousin Rachel started her very own baking biz called All Things Sweet by Rachel. She came to me look to create a logo and brand to help kick off her side gig.
Color Scheme
When the creative process started, there was not definite decision on the name of Rachel's baking biz. All we knew was the color scheme should not include pink. Rachel wanted to steer clear of the pinks and warm tones usually involved when you think of sugar, sweets and baking.
Rachel's calm and serene demeanor lead us to the cool toned color palette we have above.
Logo Creation
Cupcakes are one of Rachel's most requested desert, so we went with a cupcake as the main symbol for All Things Sweet.
We moved forward with 2 logo designs and sent them in to make stickers for her cupcake containers!
Polished Logos